Garment bags are a great way to fortify your brand. They keep the contents clean and dry, and they can be as dressed up or simplistic as one could imagine! 

A good garment bag should reflect the quality of the clothing inside. By branding superior merchandise with your logo, it will encourage customers to continue buying from you. These bags can be used to ship items from an e-commerce site as well as carrying clothing home from a store. If an individual has a quality garment bag, they will want to use it over and over again, both to keep their belongings clean in home storage as well as in travel.  

Some of the most common types of this packaging are inexpensive and easy to produce, like, poly-on-a-roll bags. They come in a multitude of colors, similar to bags you would receive from the dry cleaner, so the design possibilities are endless. They come on a long sheet and can be torn off. They still prevent dirt or water from getting on to your things, but they are disposable and don’t have as many special features as more upscale garment bags.

If you’d rather have something reusable, there are endless possibilities on how one can customize garment bags. For a more upscale look, they can be made out of a variety of reusable synthetic materials, such as: EVA, PEVA, vinyl, PPNW, as well as more natural fabrics, like cotton and linen. For a more embellished look, other features can be added to your bags, such as: see through windows, pockets, embroidery, custom printing, contrast piping, and custom zippers.

One trend in packaging right now is the implementation of flip side kraft paper. This is a very unique and versatile material. What makes it special is that one side is brown kraft, but the other is white.

Both sides can be printed over, opening up many design possibilities. One can choose to have full color on both, but there’s also the option of emphasizing one side over the other. For example, you can have a simplistic brown paper bag and put a surprising vibrant pop of color on the interior. Or if you’d rather, you can print a more elaborate design on the exterior using the white side, and then have the inside more understated, with the plain kraft. Flip side kraft can give the look of having a printed interior, but without the extra cost.

Another advantage of using flip side kraft paper is that it is eco-friendly. Kraft material is natural and biodegradable, and can comply with bag laws that require a certain post-consumer waste content. Between being a green product, and being an overall versatile material to work with, flip side kraft is a blank slate that can satisfy anyone’s packaging needs.

Pouches are usually very visually appealing and are made to look luxurious. They are often received with a gift, and in doing so, the presentation must reflect of the quality of the item inside. After its initial use, they can be reused and kept as keepsakes to store cherished personal items.

The pouch is becoming one of the most versatile forms of packaging and in some retail stores, is starting to replace the box. Unlike boxes, pouches aren’t as bulky and can still safely hold a product. When there’s nothing in them, they are flat, can be folded, and stored anywhere. Not only are they space savers, but they can be reused many times.

This type of packaging can be customized in a multitude of ways. They can be made from a variety of materials, like organza, velvet, cotton, and ppnw and can be customized to any size to fit anything from jewelery to apparel. Many different types of enclosures could be used on a pouch, such as: drawstring, ribbons, cords, zipper, or a flap fold.

Just because pouches are functional, doesn’t mean they can’t also be beautifully designed. They can be made in any color, and can have special finishes added to them, such as embossing, hot stamping, or embroidery. Anything from the choice of material, to the type of printing can change a pouch from something ordinary to a treasured personal item.

This bag for Dewar’s was custom made to fit the exact size and shape of their scotch bottle. The design of the bag is very dramatic, with a dark blue vignette framing the edges. Most of the focus of this bag is on a drink being poured next to the product shot. The imagery of the scotch being poured into a glass is almost tumultuous, like a wave rising out of the ocean. Its exciting, and it gives the impression that your product will be something memorable and thrilling. 

This type of bag presents itself as a gift to customers. This elegant packaging makes it seems as special as the contents within. 

Other advantages is that the bag acts as a buffer for the glass, and is supportive enough to hold the weight of a bottle without ripping. Made from premium quality paper and durable rope handles, this bag is built to be strong and hold the contents in place. The paper has a glossy finish, which puts a more realistic emphasis on the images.  

Bottle bags are a great type of package to keep delicate items secure. They can be customized to fit the product’s shape and are a great tool to promote your brand. If you are concerned about how sturdy your packaging is for your beverages, bottle bags are the best way to go.

Terrain is known for their garden supplies, but the crown jewel of the stores is their upscale eateries. The food served is locally grown and prepared by gourmet chefs, giving customers fresh and delicious meals daily.  

An often overlooked, but necessary, element in packaging is the paper used to wrap food up in. Wrapping materials don’t have to be plain; instead, they can be used as a great tool for promotion. For example, this wax paper is custom branded for Terrain stores. Printed in a green ink, it subtly ties nature into the dining experience, as well as coordinates with Terrain’s other packaging, although not as literal. This type of packaging is tasteful in its simplicity, and the clear paper allows for the focus to be on the food inside.    

Many different types of material can be used for preserving the freshness of food such as: wax paper, kraft paper, and plastic. Not only do you want to protect the food, but you want to prevent spillage. What do you want to accent with your wraps? Do you want people to notice the food first or the design of the packaging? Every little detail can say something about your brand, and while your wraps are disposable, don’t let them be forgettable!

Here’s our latest catalog for the 2013 year. Be sure to also check out our: website, facebook, twitter, pinterest, stumbleupon, and linkedin. 

This bag for Grove is made from eco-friendly plastic materials and printed on a colored film. The implentation of the logo as well as the orange and blue hues used mimic the sunshine in the sky over an orange grove. As an upscale health-food company that sells natural snacks, it only logical to allude to nature on the packaging.

There are many advantages to these types of bags, besides the fact that they look beautiful. Plastic bags are an excellent choice to use for food packaging, because not only are they inexpensive to make, and safely protect the contents inside, they can be easily customizable in a variety of ways. Since these bags are eco-friendly, using them makes more responsible choices about waste and helps the environment. 

In any food establishment, to-go bags are vital. You want to choose one for your brand that reflects your business as well as serves its purpose as being a durable source for holding food. If plastic bags don’t suit your needs, there are many options you can use, such as: paper bags, kraft bags, paper wrap, boxes as well as reusable materials.

When it comes to gourmet food, the presentation is just as important as the taste. Its no wonder that upscale eateries want to show off their products in innovative packaging.

The food service industry itself, is changing. Comfort foods and snacks can be presented in a gourmet style, making them more sophisticated. Most people would not associate food trucks with anything other than a place to get a quick snack, but many, like Pocketful, have become an upscale attraction.

The Pocketful box is an elegant alternative to the typical to-go food container. The bright shades of orange are vibrant and exciting, and encourage you to look inside. This box functions differently than most containers; it opens from a tab on the side, making it perfect for eating on the go without the mess. In order to further contain the food, these boxes can go inside matching plastic bags, which help carry out the brand’s identity. This innovative packaging reflects the unique dining experience that Pocketful gives its customers.

This plastic poly bag for Ladybird is printed with a delicate monochromatic blue scene, remniscent of a china pattern one would see at a tea party. This subtle association is a great introduction to the upscale bakery because it will leave customers thinking about the food served on those dishes. The logo isn’t overpowering here; its simplistic but the dot over the “i” is very stylized, trying to show a more whimsical side to the brand.

Plastic poly bags are a great option for many industries, especially for food packaging. Not only are they the most inexpensive bags to produce, but they help to contain spilled food and grease and can be customized in a multitude of ways. In this instance, the bag has a wide gussets, which can better hold to-go containers. The Ladybird shopper also has soft strap handles, giving it more support for carrying delicate cakes and desserts.

There are many other handle treatments that can be implemented for plastic shopping bags, such as: ribbon, rope, tri-fold and clip loop. Depending on your needs, a shopping bag might not be the best choice for you. But poly plastic is very versatile and can be made into a variety of styles, including, but not limited to: t-shirt bags, die cut handles, fold over die cuts, and patch handles. Aside from handles, there are many other possibilities of how to customize these bags. The plastic itself can come in a variety of hues and the ink can be printed in any color imaginable.

Currently, many areas have bans on plastic bags because of their impact to the environment. This Ladybird packaging, however, would not be restricted, due to the heaviness of the plastic used, and therefore is considered a reusable bag. Not only is this bag beautiful, but it is also environmentally friendly. Using a heavier gauge of film for plastic makes your bag more durable and its reflective that your brand is making strides to be green.

Everything from the colors and materials of your bags reflects who your brand is. What exactly are you trying to say with your packaging?

Packaging of the Week

This box for Samuel and Sons was custom-made both with size and shape in mind. It is covered in custom embossed paper, giving it a luxurious look and feel. The simple typographic logo and the neutral grey add sophistication to the design, while the rectangular shape makes it unique. The elegant packaging is used to showcase Samuel and Sons’ samples and reflects the quality of the upscale home decor company’s merchandise.

There are many ways to customize a box. The easiest way to make your packaging your own is by choosing a specific size, shape, material or color for it. These factors represent your brand and sends the message of what type of product you have. Depending on your needs, there are many types of boxes you can use, such as: mailers, apparel, web, corrugated, jewelry, and gift card holders.

Think outside the box when you’re customizing your packaging; you can embellish it in numerous ways. A box does not have to be square; you can make it rectangular, triangular, cylindrical, hexagonal, or any other shape you like! You can also add some special touches, including, but not limited to: embossing, hot stamping, spot uv, screen printing, custom padding, custom inserts, flocking, and custom ribbon accents.

When making custom retail packaging, think of the message you want to convey with your brand, and don’t be afraid to try something different!