Packaging used to be practical but unattractive. Consider the drab packaging of potato sacks, wooden barrels and glass jars. Today packaging has evolved to be part of the product and an extension of branding.

If you place two identical products side by side, but alter the packaging so that one is ho-hum and the other is vibrant and classy, the customer will always choose the better packaged item. Just look at how dented cans and crushed boxes in the grocery store are handled.

Packaging is more than just the vehicle to deliver the product. Today, proper product packaging provides several functions, by:

• Furthering the product’s usefulness
• Extending the branding message
• Communicating a higher quality product
• Protecting the product in transit and/or after the sale
• Rewarding the customer with a leave-behind consumable

Out of the Box

Customers expect items to be delivered in a box or proper packaging when purchasing. But they are often pleasantly surprised when a product package remains useful after the sale. Excellent examples of extended-use product packaging includes:

• Cuff link boxes
• Eyeware boxes and cases
• Custom insert boxes for jewelry or accessories
• Protective bags for pocket books
• Shoe bags for shoes
• Garment bags for suits or dresses

These premiere packaging options resonates with the buyer, as they are able to use the packaging long after the sale and often for the life of the product. Prime Line Packaging has several success stories of customized product packaging for customers. Regardless of your product—from simple earring boxes to custom printed suit and shoe bags—they can create packaging which will be remembered.