Promotional trade show packaging falls into two basic categories:
- Trade show display materials
- Promotional giveaways
Prime Line Packaging can help with both needs, offering affordable custom printed bags and boxes, product packaging and promotional materials.
Dressing Your Booth
Your trade booth will look instantly professional with coordinated packaging materials. Regardless of your product, your packaging can enhance your image and branding. Custom bags, gift boxes and printed bags and should all be displayed prominently alongside your products. If your product packaging doesn’t communicate your brand fully, you should address this problem long before you attend the next trade show.
When your booth demonstrates cohesiveness and professionalism, the customer is immediately drawn to your products—feeling confident that your products are of the highest quality and superior to less professionally displayed products.
Cover the Trade Show Floor
Handing out promotional bags on the trade show floor is a popular giveaway gimmick. Countless booths will be handing out everything from standard cotton totes to inexpensive vinyl bags, attempting to create walking billboards.
But if you can offer a truly unique bag, with a catchy custom design and the ideal dimensions, your logo and bag will carpet the show floor. Customers will select your bag over all others, creating a flurry of marketing fire. Who knew totes could go viral?
The key is to choose a promotional bag which is equal parts practical and attractive. Consider an oversized bag, so all the marketing collateral and competitor’s bags will fit inside. An extra long strap makes the bag easy to carry over a shoulder, which is crucial on the trade show circuit.
Give extra attention to the style of your bag in order to get a leg up. Oversized PPNW style reusable bags with custom print, an eco tote with a clever handle or a unique fabric with handy pockets can all become the fan favorite of your trade show guests.
Between your booth’s branding and your viral promotional bags, Prime Line Packaging and you can make an impact at your next trade show.
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