When starting a new packaging project, what are some things people should consider before they commit to a finished product? There are many qualities one should look for. Aside from aesthetics, you should consider several factors when choosing your bag, such as: the material, the quality of printing, the durability, and the price.
When making your bag, you want to ensure that you choose the best type of material for your project. It wouldn’t make sense for you to make a disposable bag out of ppnw or cotton, because those types of material are sturdy and can be repeatedly used without tearing or damage done to the packaging. Some things you should ask your vendor are: what would be the best material to use, is it strong enough to hold your products, if its recommended for reusable purposes, whether or not its recyclable or eco-friendly, and if there is any restrictions on it due to current bag laws.
If you live in an area where there are bag laws in place, you should make sure that your products are in compliance so you don’t have to reconceptualize your designs. Currently, there is no unified law, so you have to ensure that you can put your product in locations throughout the country. It would be a waste of your time and money to put out bags and have them pulled of the shelves because they weren’t the correct thickness or didn’t use a certain percent of recycled materials.
In addition to material, another important factor one should consider when choosing a bag, is the quality of the printing. While you might be able to find a low price, the bags might come out looking cheap. They could be blurry, grainy, or printed so the images are not clear. If you aren’t happy with the look the first time, you might need to get it reprinted. It’s important that your packaging looks good because its represents your brand to your customers. Bad printing might make consumers think your products are poorly made. You shouldn’t sacrifice the quality of your packaging for the cost. Shop around to find printing you’ll be proud of at a price that will fit your budget.
Overall, the execution of the packaging is very important. You want to ensure that the entire look reflects your brand accurately. If you were marketing to a child, you wouldn’t want something that looks sleek or sophisticated. Everything about your bag, from the colors, handles, design, materials and embellishments should coincide with who your brand is and who you’re trying to market to.
There are many factors one should consider for their packaging. If you refer to our handy guide, you shouldn’t have any problem! Don’t forget to consider Prime Line Packaging for your next packaging project.